NEW YORK (TheStreet) -- The average selling prices of Apple's  (AAPL - Get Report) iPhone 7 models appear to be higher than consensus estimates, according to a survey by RBC Capital Markets. 

The survey suggests that average selling prices for the smartphones are flat to slightly higher year-over-year, while analysts are modeling average selling prices down between 5% and 10%, the firm said.

Stronger demand for the iPhone 7 Plus and a $120 premium, compared to a $100 premium in the past, should benefit prices, the firm added.

"While we realize expectations are getting high, we think Apple could show not only modest revenue upside in the September quarter, but more importantly, provide a more robust December-quarter guide that would be materially ahead of street expectations," RBC stated.

Shares of Apple were largely flat in pre-market trading on Friday after closing up on Thursday.

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Separately, TheStreet Ratings team rates the stock as a "buy" with a ratings score of B+.

Apple's strengths such as its largely solid financial position with reasonable debt levels by most measures, expanding profit margins, increase in stock price during the past year and notable return on equity. We feel its strengths outweigh the fact that the company has had sub par growth in net income.

You can view the full analysis from the report here: AAPL

TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this article's author.