This Halloween, The Hershey Company (NYSE: HSY) will help fill the season with fun and fantasy by offering a combination of new and classic products from its iconic brands, including Reese's, Hershey's and Kit Kat. According to a 2016 National Retail Federation study, when it comes to celebrating this Halloween season, 49 percent of consumers plan to decorate their home or yard, 47 percent plan to dress in costume and 34 percent plan to throw or attend a party. No matter how you plan to celebrate, The Hershey Company's Halloween treats can help create worlds of fun and fantasy - from décor to costumes to tabletop treats.

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Create your own Día de los Muertos celebration with ghoulish treats delicious enough to wake the dea ...

Create your own Día de los Muertos celebration with ghoulish treats delicious enough to wake the dead, like new Hershey's Cookies 'n' Crème Skulls from The Hershey Company. (Photo: Business Wire)

New Wicked Treats

Fill your Halloween dish with a spooky assortment of crowd-pleasing treats from Hershey that are sure to make your house the neighborhood's favorite. Include brand new products such as:
  • Reese's White Peanut Butter Ghosts Snack Size
  • Kit Kat White Minis Snack Size
  • Jolly Rancher Lollipops Spooky Shapes
  • Hershey's Caramel Apple Filled Milk Chocolates
  • Hershey's Cookies 'n' Crème Skulls
  • Halloween Pumpkin Party Assortment

This Halloween, create a treat-themed Halloween party by looking to the best part of Halloween for inspiration - the candy! The Hershey Company's Halloween lineup proves there's no one way to celebrate the spooky season. Get treat-spired by the colors, shapes and tastes of Hershey candy for your Halloween celebration, including party ideas such as:

Purrfectly Scary Host a purr-fect black-and-white party, where guests come dressed as black or white cats. Choose a "Best Dressed" for each cat-egory and reward each winner with a cat-decorated paper bag full of Kit Kat White Minis Snack Size.

Hershey Hollow Create your own Día de los Muertos celebration with ghoulish treats delicious enough to wake the dead. Light candles, tell ghost stories and munch on Hershey's Cookies 'n' Crème Skulls, while you create your own DIY skeleton mask on construction paper, inspired by the festive colors of the candies.

Peanut Butter Fright Fuel some late night trick-or-treating with a peanut butter party. Create a spooky spread of Halloween-shaped PB&J sandwiches and new Reese's White Peanut Butter Ghosts Snack Size disguised in a white crème coating to make for a boo-tiful surprise!

Technicolor Trance Infuse your party with wild colors that stray from the traditional orange and black. Jolly Rancher Lollipops Spooky Shapes will turn dark and dreary into bold and bright. Decorate your place with colorful streamers and strobing lights and hold a competition to see who can paint the most colorful pumpkin.

Fall Fest Fill the basins for apple bobbing and create a maze of haystacks in the backyard, because this party is all about autumn! Entertain your guests with Hershey's Caramel Apple Filled Milk Chocolates, while they enjoy the fall foliage and decorate pumpkins.

For more inspiration on Halloween recipes and crafts, visit and Pinterest.

About The Hershey Company

The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 21,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.

Copyright Business Wire 2010