- Quick keys (placement editor shortcuts, global shortcuts, and shift-activated shortcuts).
- Universal placements, which allows for all pre-roll ad lengths, device-specific formats and supported technologies to be executed from within a single placement.
- Push-button functionality for On Demand subscriptions, which will immediately activate all available deals from a given premium publisher across all devices and formats.
- Control budgets over time and ad scheduling by package.
The software update also incorporates new advanced algorithms, including viewability optimization based on the preferred third-party reporting metrics of the user's choice and the ability to generate push-button custom look-alike audience segments based on a marketer's first-party data. A new forecasting panel has been integrated into the placement editor that incorporates all targeting criteria to provide at-a-glance reach and performance estimates.About TubeMogulTubeMogul (NASDAQ:TUBE) is a leader in software for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is headquartered in Emeryville, California and has offices in several other locations in the U.S. and internationally, including in Chengdu, Kyiv, London, Paris, Sao Paulo, Shanghai, Singapore, Sydney and Tokyo. TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries. The photos are also available at Newscom, www.newscom.com, and via AP PhotoExpress.
Press Contact:David BurchPress@TubeMogul.com1 (510) 653-0501