NEW YORK (TheStreet) -- Shares of Francesca's Holding (FRAN - Get Report) were jumping 5.5% to $16.10 at the start of trading on Tuesday as Stifel raised its rating on the stock to "buy" from "hold," the Fly reports.

The firm also increased its price target to $18 from $16 on shares of the Houston-based specialty retailer.

Stifel said the company's "appealing merchandise" makes it very likely that sales will rise moving forward, the Fly noted.

Francesca's operates a chain of boutique stores.

Separately, TheStreet Ratings Team has a "Hold" rating with a score of C+ on the stock.

The primary factors that have impacted the rating are mixed. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth and revenue growth.

But the team also finds that the company's profit margins have been poor overall.

Recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

You can view the full analysis from the report here: FRAN