- Building upon an earlier video-specific integration, TubeMogul is extending Integral Ad Science's pre-bid filters for viewability and fraudulent traffic to ensure display ads are always seen by real viewers.
- Since the majority of premium display ads are bought through private deals, TubeMogul added support for Deal ID functionality across leading private marketplaces, including Google's DoubleClick Ad Exchange, Index Exchange and Rubicon Project.
- In order to ad serve rich media-enabled dynamic creative, TubeMogul struck a preferred partnership with Jivox, a leading platform for personalized digital advertising and marketing.
For more information about TubeMogul's cross-channel advertising solution, please visit: https://www.tubemogul.com/cross-channel-advertising/About TubeMogulTubeMogul (NASDAQ:TUBE) is a leader in software for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is headquartered in Emeryville, California and has offices in several other locations in the U.S. and internationally, including in Chengdu, Kyiv, London, Paris, Sao Paulo, Shanghai, Singapore, Sydney and Tokyo. TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries.
Press Contact:David BurchPress@TubeMogul.com1 (510) 653-0501