NEW YORK (TheStreet) -- Shares of Twitter (TWTR - Get Report) were increasing in pre-market trading on Friday as the social media giant debuted its Thursday Night Football stream on Thursday, receiving mostly positive tweets throughout the game.
The CBS (CBS) broadcast was streamed on the social media platform with a collection of tweets alongside it.
Thursday's game was the first of 10 that Twitter will stream as it ventures into offering more video content, and marked the first time an NFL game had been broadcast on Twitter.
Some viewers complained of intermittent buffering throughout the stream and said the Twitter stream lagged behind the television broadcast. There were some recorded delays of as much as 30 seconds, Reuters notes.
Analysts such as Cantor Fitzgerald said the stream is Twitter management's "last opportunity" to reignite recently stagnant user growth and engagement.
The broadcast was also shown on Twitter's new video app, which is available on Apple's (AAPL) Apple TV, Microsoft's (MSFT) Xbox One console and Amazon.com's (AMZN) Fire TV.
Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. TheStreet Ratings has this to say about the recommendation:
TheStreet Ratings team rates Twitter as a Sell with a ratings score of D. This is driven by multiple weaknesses, which it believes should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks it covers. Among the areas it feels are negative, one of the most important has been a generally disappointing historical performance in the stock itself.You can view the full analysis from the report here: TWTR