NEW YORK (TheStreet) -- Shares of Twitter  (TWTR - Get Report)  were increasing in early-morning trading on Wednesday as the social media giant is launching a live video app today for Apple's (AAPL) Apple TV, Amazon.com's (AMZN) Fire TV and Microsoft's (MSFT) Xbox One console. 

The app can be used to stream games in the NFL, NBA, MLB, as well as other content, according to VentureBeat. The move comes as Twitter is debuting its first stream of Thursday Night Football tomorrow. 

Twitter secured a $10 million deal in April with the NFL to broadcast 10 Thursday games. 

By making the streams available on TV, the company addresses concerns that consumers might not want to view the content on a five-inch smartphone screen, the Wall Street Journal reports. It could also help boost Twitter's user growth. 

Viewers are not required to have a Twitter account to view the content. 

The streams will be paired with a curated list of tweets on the side of the screen, the Journal added. 

The app will also be available in some overseas markets. 

Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. TheStreet Ratings has this to say about the recommendation:

TheStreet Ratings team rates TWITTER INC as a Sell with a ratings score of D. This is driven by multiple weaknesses, which it believes should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks it covers. Among the areas it feels are negative, one of the most important has been a generally disappointing historical performance in the stock itself.

You can view the full analysis from the report here: TWTR

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