Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider, today announced seasoned Internet veteran Rick Pittenger will join the company as Senior Vice President of Engineering. Pittenger brings his online advertising experience to Rocket Fuel to lead its global engineering team, software development and manage its core IP, with a focus on video and brand capabilities.

"Rick is an extremely capable leader when it comes to the development, deployment and management of large-scale SaaS systems and has a true vision for collaboratively building transparent technology," said Rocket Fuel CEO Randy Wootton. "He values Rocket Fuel's vision in this sense and this is exactly what we need to build out our cutting edge capabilities and deepen the experiences we're providing brand marketers and their agency partners."

Pittenger is an accomplished engineer and senior leader with more than 20 years of experience leading engineering and software development organizations at companies including Proofpoint, GeoCities, and an extensive tenure at Yahoo! where he led the development of large-scale enterprise and consumer facing sites.

Most recently Pittenger was SVP of Engineering at Ooyala, a leader in online video publishing, analytics and monetization. There he led the development of a global SaaS online video and ad platform that provides services for hundreds of customers and millions of consumers. Pittenger will bring this online video experience to the Rocket Fuel team to assure that all of its video products and capabilities help brands and agencies connect with consumers in the right place and at the right time.

"I believe in building great products and defining the vision behind them, which is why I'm thrilled to join the Rocket Fuel team, a team that shares these same values," said Pittenger. "Rocket Fuel has already shown its leadership in the advertising space and I'm looking forward to accelerating this momentum and transforming its global engineering team with innovation, quality, trust and efficiency in mind."

Pittenger will be based in Redwood City, Calif, Rocket Fuel's headquarter office, and joins the company effective immediately.

About Rocket Fuel

Rocket Fuel applies artificial intelligence and big data to predict the potential of every moment and make marketing more meaningful and accountable. Headquartered in Redwood City, California, the company has more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." Rocket Fuel, the Rocket Fuel logo, Moment Scoring, Advertising That Learns and Marketing That Learns are trademarks or registered trademarks of Rocket Fuel Inc. in the United States and other countries.

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