Uber Prides Itself on 'Nimble, Creative Decision Making' The Economist's Suich Tells CNBC

NEW YORK (TheStreet) -- The cover story of this week's Economist highlights Uber and the company's CEO Travis Kalanick. The magazine' U.S. tech editor Alexandra Suich penned the article and joined this morning's CNBC "Squawk Alley" to discuss her article and interview with the head of the ride-sharing giant.

"One of the things that came out in my reporting in talking with Travis and some of the other executives is that Uber has been willing to change throughout its life," Suich told CNBC's Jon Fortt.

Uber initially began as a black limo service in 2009 and it has subsequently switched to the peer-to-peer ride-sharing app for which it has gained recognition today.

"Nimble, creative decision-making is one of the things Uber prides itself on," Suich added. Suich was referencing the company's decision to halt its business in China and instead merge with Chinese ride-sharing company Didi.

"They now are able to have exposure to the Chinese ride-hailing market which is an enormous opportunity, without ever needing to spend a dime in the future," Suich explained.

The future of the company will be defined through its strides into the autonomous vehicle market, Suich noted. This is made evident by the company's acquisition of Otto, an autonomous trucking company.

"Part of that is they'll have an interest in the trucking space, a lot of that is talent. They're bringing on the team that started this trucking company. They need those smarts to create an autonomous future, which is what I think their main focus is going to be," Suich said.

Finally, with Uber's goal of transitioning to a more autonomous future, Suich noted that while the company remains uninterested in manufacturing its own vehicles, partnerships with other automakers stays in focus.

"Travis told me that all he had to do was walk onto a manufacturing floor in Detroit to know this is something they're never going to do. He has said that they're going to partner with car manufacturers. I think they're going to want to focus on the software side of autonomous vehicles and let the car makers do that on either own."

Suich concluded by saying the real question lingering for Uber is if larger automakers like General Motors  (GM) move into the autonomous ride-sharing business before it does, causing Uber to act with a continued sense of urgency.

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