App Use Around the WorldSixty-eight percent of small businesses in the U.S., Canada, U.K. and Australia are currently using mobile or web-based apps to help run their operations, eliminate administrative tasks and shift their focus to growing their business. A total of 82 percent of small businesses that use apps reported using between one and six apps to run their business. "As an owner of a boutique, I need to consistently adapt, evolve and stay relevant to my customers by utilizing the best technologies to run my business," said Hope Colling, owner of Marmalade Boutique in San Francisco. "QuickBooks has transformed my business by seamlessly integrating with Square, my point-of-sale system, and Stitch Labs, my inventory management tool. Information from these solutions flow so well together, it has allowed me to focus on delivering amazing products and service to my customers." "Using cloud-based tools has made my job easier so I can work on parts of the business that need my attention and do the things I enjoy the most," said Matthew Jones, general manager at the Carrington Hotel in Sydney, Australia. "Having financial management tools that effortlessly integrate with QuickBooks has been huge for us. It saves me seven to ten hours of work each week by eliminating data entry and other administrative tasks. It also allows me to work seamlessly with our accountant and owner, providing all of us access to important financial information anytime, anywhere." Opportunities for Third-party App Developers and Partners The growing apps marketplace for small businesses continues to be a lucrative opportunity for developers and partners. Intuit's commitment to building quality integrations for its small business customers provides third-party developers and partners with the best resources and world-class tools when building for the QuickBooks platform. For example, QuickBooks is the only small business platform that pays for an annual security assessment for all apps that are integrated to the solution. The platform also allows for deep user interface integrations.
Additionally, Intuit helps developers and partners market their apps on the largest small business apps store (Apps.com) and gives them access to over 1.5 million QuickBooks customers worldwide. Today, over 1,200 apps are integrated on the QuickBooks platform, of which 400 are published in the app store, and 800 apps are private integrations."Since we launched our app in the Intuit QuickBooks Apps Store in November 2013, we have been able to expand our customer reach to new local verticals and plan to move into international markets next year," said Richard McLean, co-founder of online payroll system KeyPay. "We are excited for what's to come as more small businesses owners understand the true value of apps and rely on companies like us to play an important role in running and growing their business." Survey Methodology A representative sample of 500 small businesses in each region (U.S., Canada, Australia, and U.K) were surveyed by Ebiquity from July 13-20, 2016. The vast majority of small business owners and managers surveyed have between one and 50 employees. The types of business surveyed were: service-based (50 percent), product-based (23 percent), and hybrid (27 percent). For additional information, please visit:
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