After seeing a spike in millennial travelers meeting in Silicon Beach, one of the world's fastest-growing tech hubs just two miles from beach, The Westin Los Angeles Airport appointed a dedicated Surf Concierge giving guests the chance to catch waves between business pitches and during meeting breaks. Introduced this summer, the Surf Concierge experience has also become popular for guests with long layovers who are eager to get in a workout in a way that is authentic to their layover destination. Guests of all skill levels can book a Surf Concierge session with a one night stay, and the hotel will provide transportation to and from the beach along with a surfboard and wetsuit for each surfer. Sessions last 1.5 hours and are led in partnership with Campsurf, Los Angeles' Premier Surf School, at El Porto in Manhattan Beach.Catering to business travelers who want to keep their fitness routine on the road, The Westin Detroit Metropolitan Airport and The Westin Denver International Airport offer the brand's signature wellness experiences, including access to the WestinWORKOUT® fitness studio, which features state-of-the-art exercise equipment from world-class brands in open, airy and well-designed spaces open 24/7. Through the concierge, travelers with layovers or delays at the airport in Detroit can even buy a day pass, on a first come, first serve basis. Adventure Travel Keeps Concierges Active & In-Demand, as Westin Sees Spike in Summer Travel to Ski Destinations The surge in leisure travelers seeking destinations that offer outdoor and adventurous experiences all year long is another trend that Westin hotels are seeing. This increasing demand extends across multiple trip personas, as proven by a recent Westin study* revealing that travel to Canada has tripled among North American honeymooners in the last five years and quadrupled in the western mountain region of the United States.
The Westin Bear Mountain has seen such a spike in requests for hiking and mountain climbing that they have introduced a dedicated Hike Concierge, who assists guests in choosing their trail depending on skill level, accompanies them on the hike and gives guests the option to experience a yoga class at the top of awe-inspiring vistas: from the summit of Mount Finlayson with 360 degree views of Victoria to Goldstream Park overlooking one of the tallest waterfalls on Vancouver Island.At The Westin Monache Resort in Mammoth, the hotel's Ski Concierge spends time with guests to evaluate their skill level, advising on rentals from Mammoth Mountain's top-of-the-line ski and snowboard equipment conveniently available to guests at the hotel and liaising with the property's ski valet, who stores guests' equipment between runs. Further proof of the increasing attraction to adventure travel, the concierge team at The Westin Resort & Spa in Whistler more frequently plans helicopter tours, skiing or cycling excursions than they do booking spa appointments and restaurant reservations. Westin Continues to Sprint Forward, Keeping Travelers Fit on the Road Today Westin boasts nearly 200 Run Concierges globally, who host group runs for guests and encourage runners of all levels to grab a runWESTIN™ map with scenic routes through cities, along beachfronts and amid rural landscapes. This is complemented by the brand's Gear Lending program, which allows guests to pack light and stay fit with New Balance® shoes and clothing for guests to use during their stay. With the brand's mission to be a partner in their guests' well-being - before, during, and after their stay - Westin has most recently introduced a partnership with FitStar™ by Fitbit® allowing guests and associates to maintain their exercise routines when and where it works for them.
For more information, please visit: www.westin.com/movewell.About Westin Hotels & Resorts Westin Hotels & Resorts, a leader in wellness and hospitality for more than a decade, lives its philosophy "For a Better You™" through the Westin Well-being Movement's six pillars: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. At more than 200 hotels and resorts in nearly 40 countries and territories, guests can experience offerings that include the iconic Heavenly® Bed, RunWESTIN™ and Westin Gear Lending with New Balance®, delicious and nutritious SuperFoodsRx™, the innovative workspace Tangent, Westin Weekend signature experiences, and Heavenly Bath and Heavenly Spa. Westin is proud to offer Starwood Preferred Guest®, the industry's leading loyalty program. To learn more, visit www.starwoodhotels.com/westin. Stay connected to Westin: @westin on Twitter and Instagram and facebook.com/Westin.