Snapchat went from being the laughed at disappearing photo-sharing app to being a legitimate social media platform. After many on Wall Street mocked the company for turning down a $3 billion cash offer from Facebook (FB - Get Report) (and with Facebook CEO Mark Zuckerberg being mocked in the process), they now realize that would have been a steal. 

At its most recent capital raise, the privately held company was valued at around $20 billion. Over the years, it has added video calling, improved chat features and an explore page where brands and celebrities can connect with users. In some surveys, Snapchat has even edged Instagram as teen's favorite social media platform. All of this has boosted Snapchat's legitimacy. 

So its reported interest in San Francisco-based search startup Vurb has many people interested. According to sources, the deal is for $100 million, but Vurb's owners are only partially cashing in, and will still be able to ride the upside in Snapchat -- assuming its ascent continues. The deal looks likely to consist of just 25% cash (so $25 million) and 75% stock. 

With Vurb acting as a search- and recommendations-based app, some could question the impact on names like Alphabet (GOOGL - Get Report) or Yelp (YELP - Get Report) , but that may be a bit premature. 

Shares of Facebook closed at $123.30 Tuesday, down 0.5%.


While Google may have the whole search thing down (as well as YouTube and Android), the one spot it has never thrived in is social media. That likely surprised a lot of investors and those in the tech community. Given its dominant presence in both desktop and mobile, it only seemed natural for Google to excel (or at least participate) in some form of social media. 

Of course, it does have Google+, but that has failed to catch on, never driving users on a consistent basis to the platform. The retention didn't work well either. 

If you think Twitter (TWTR - Get Report) is struggling, just be happy Google+ isn't its own privately traded entity. In fact, being able to be masked behind Google and given its real-time search capabilities, many speculated that Twitter could be an acquisition target for Google. 

However, nothing ever materialized. In the days of Facebook, Twitter and LinkedIn (LNKD) , Google+ just never caught on. Now the company plans to shutdown Google+ Hangouts On Air on September 12, hoping to push users to YouTube Live. 

Google Hangouts On Air, a live-streaming group video feature, was launched a few years ago in 2012. But after YouTube Live debuted in 2013, Google has now decided to consolidate. 

The move makes a tremendous amount of sense. Given that YouTube has far more traction, interaction and users that Google+. 

Shares of Alphabet closed $801.19 Tuesday, down 0.6%.

Facebook and Alphabet are holdings in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells FB or GOOGL? Learn more now.
 


Shares of Intel (INTC - Get Report) are trading near 52-week highs and have been on a steady rebound over the past three months, up more than 15%. So it wouldn't seem that investors would be all that worried headed into the company's Developer Forum this week. 

While the rebounding stock price has indeed been welcomed, there are concerns over the slumping PC market, which was Intel's bread and butter for years. While its Internet of Things business has seen strong growth, its revenues dwarf in comparison. 

The company's data center revenues have been stronger too, helping the company to retain growth so far. Still, investors want to know what's going to propel it going forward, and these two segment will likely play a big role. 

But there are other segments too, one of which could be virtual reality. Many of these systems require a high-powered computer, something that would benefit Intel should consumers start to adopt the product the way that many in the industry believe they will over the next few years. 

Also look for the company to shed some light on its plans for artificial intelligence and deep-learning. Especially after Intel acquired a deep-learning company called Nervana for $408 million

Shares of Intel closed at $35.12 on Tuesday, up 0.6%. 

This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.