"We are proud to have established Tread Wisely as our signature philanthropy cause at Cooper Tire," said Anne Roman, Vice President of Communications & Public Affairs for the company. "Car crashes remain a leading cause of death for teens and young adults, and it is important to address this issue by using social media and other methods to reach them directly with safety messages delivered on the channels they are using daily. It was exciting for Cooper and NOYS to see hundreds of entries in the Tread Wisely Instagram contest as awareness of the role that tires play in overall driver safety is critical. After all, tires are the only thing connecting drivers and their cars to the road," she said.More information is available at www.TreadWisely.org. Young people are encouraged to join and continue the discussion about driver and tire safety taking place on Facebook, Instagram, and Twitter at www.facebook.com/treadwisely1, www.instagram.com/treadwisely1 and www.twitter.com/treadwisely1. About Cooper Tire & Rubber Company Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car and light truck tires. Cooper and its subsidiaries also sell medium truck, motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire. About National Organizations for Youth Safety (NOYS) NOYS was originally founded as the Traffic Safety Collaboration, and for its first 10 years was supported by funding from government agencies, including the Department of Transportation. In 2005, NOYS became a 501(c)(3) organization and incorporated as the National Organizations for Youth Safety. It has since grown to include over 80 national member organizations. NOYS continues to maintain a strong focus in traffic safety with support from government and business and industry, and has expanded to include other safety areas such as injury prevention, substance abuse prevention, and violence prevention.