In fall 2016 bebe stores, inc. (Nasdaq:BEBE) takes a fresh approach to its branding campaign with playful, relatable imagery that embraces authenticity. The campaign, Fall Escape, is a narrative following two girlfriends on their weekend escape from the city to a hilltop hideaway, sharing an intimate look at their journey together and their preparations for a fun night out. "The mood is flirty, carefree and natural, accessible while maintaining an aspirational lifestyle feel," says Naomi Joh, Sr. Creative Director. Reflecting this mood, the fall 2016 collection is grounded in neutrals, abstract animal and dark floral prints, rebellious embellishment and strong, iconic styles featuring sensual details.

This Smart News Release features multimedia. View the full release here:
bebe's Fall 2016 Collection (Photo: Business Wire)

bebe's Fall 2016 Collection (Photo: Business Wire)

As bebe introduces its fall campaign, the brand will also debut new capsule collections in collaboration with outside designers. Additional contemporary brands aligned with the bebe aesthetic will be invited to offer select styles in bebe stores and on This key initiative aims to enhance the bebe shopping experience by presenting a broader range of designs that appeal to a sophisticated, fashion-forward clientele.

About bebe

Unique, sophisticated and timelessly sexy, bebe emerged as the first contemporary fashion destination in 1976. Today bebe continues to define next-generation chic while staying true to its assertive, provocative origins. Inspired by Shakespeare's immortal words "To be, or not to be," the brand is, at its essence, about living, standing out and truly existing. As a global specialty retailer that designs, develops and produces a unique line of women's apparel and accessories, bebe currently operates 146 retail stores, 38 outlet stores and In addition to its store locations in the United States, Puerto Rico and Canada, bebe also distributes and sells bebe branded product in approximately 100 doors through its licensees in more than 20 countries.

View source version on

Copyright Business Wire 2010