NEW YORK (TheStreet) -- Shares of Apple (AAPL) were rising mid Thursday morning after prominent designers across a variety of industries gave their support to the company in its patent litigation against Samsung (SSNLF), Reuters reports.
Among those supporting Apple are design directors at Parsons School of Design and Bentley Motors, Wallpaper Magazine's editor-in-chief Tony Parsons and fashion designers like Calvin Klein, Alexander Wang and Paul Smith.
The group of more than 100 designers and educators told the Supreme Court today in a brief that Apple deserved the $548 million Samsung paid the Cupertino, CA-based iPhone maker after losing a patent lawsuit on the phone's distinctive shape.
Samsung paid the damages last December in the litigation originating in 2012, but has since appealed.
The company claims the $399 million of the payment awarded to Apple for iPhone designs with a rounded-corner front face and an icon grid was excessive, as these elements only contributed marginally to the product, Reuters reports.
Apple's new supporters, however, argue that "the look of the product comes to represent the underlying features, functions and total user experience," according to the brief cited by Reuters.
The designers added that stealing a design such as Apple's iconic iPhone shape, bezel and icon grid can lead to a lost sale and that Apple should be compensated for that loss with with Samsung's entire profits.
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