Editors' pick: Originally published July 28.
PHILADELPHIA (TheStreet) -- Some at the Democratic National Convention aren't just asking Democrats to back unions -- they're asking them to buy union, too.
The exhibition hall at the Pennsylvania Convention Center in Philadelphia is lined with booths promoting various progressive issues and groups -- Black Girls Vote, Moms Demand Action, EMILY's List. Among them are a handful of organizations with more of a business focus.
One such initiative is Buy Blue, a campaign launched by Labor 411, an organization that encourages consumers to contemplate whether the goods they buy are American-made and union-made.
"We're asking people to think blue, buy blue and vote blue," said Cherri Senders, publisher of Labor 411 who is spearheading the Buy Blue initiative. "It's about celebrating the power of consumers to make a difference."
The group has created a directory for consumers to help guide them to find which companies and products fit the criteria.
Here in Philadelphia, it has put together a local guide for products and services that gives the stamp of approval to Rite Aid (RAD) , Hertz (HTZ) and various Philadelphia stores. It has also rolled out a "Drink Responsibly" campaign encouraging consumers to "support good jobs and buy union beer." Anheuser Busch Inbev's (BUD) Budweiser makes the cut, as do brews from Molson Coors (TAP) and SABMiller (SBMRY) .
Philadelphia estimates the DNC will bring in about $250 million to $300 million in spending -- and the Buy Blue team hopes a significant portion of that will go to union-friendly places.
"It can't always be about cheap, because otherwise we stand at the docks and wave goodbye to our jobs," Senders said.