NEW YORK (TheStreet) -- Shares of BlackBerry (BBRY) are up 1.17% to $7.16 in early-afternoon trading on Tuesday after the company announced the launch of its second Android-powered smartphone, following the PRIV.
The Canada-based telecommunications and wireless equipment company claims that the new DTEK50 smartphone is "the world's most secure Android smartphone." The updated phone "combines BlackBerry's unique security, privacy and productivity with the full Android experience in an all-touch design" at a reasonable price point, the company said.
"You wouldn't leave the doors of your house unlocked at night," David Kleidermacher, BlackBerry CSO, said in the announcement. "Having a smartphone that doesn't take your privacy seriously is the equivalent."
The phone's heightened security makes it ideal for businesses, BlackBerry said. "It's equally important for businesses to protect their sensitive data from cyberattacks at all points of their mobile environment - from the device to the network and servers," Kleidermacher explained in the announcement.
The phone is now available for pre-order in the U.S., Canada, UK, France, Germany, Spain, Italy and the Netherlands for $299.
Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. TheStreet Ratings has this to say about the recommendation:
We rate BLACKBERRY LTD as a Sell with a ratings score of D. This is driven by a number of negative factors, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. The company's weaknesses can be seen in multiple areas, such as its deteriorating net income, disappointing return on equity, weak operating cash flow and generally disappointing historical performance in the stock itself.
You can view the full analysis from the report here: BBRYBBRY data by YCharts