"Pop has done an extraordinary job rebranding itself and is well-positioned as one of the fastest growing networks, supported by two industry leading parent companies, CBS and Lionsgate," said Rosenblatt. "I'm fired up to be part of Pop's evolution and creating the next generation of brand-defining content for the network."In Rosenblatt's current role as Senior Vice President of Alternative Programming at The CW, he oversees all elements of development and current programming, including the re-imagination of the iconic television show, "Whose Line Is It Anyway" and the upcoming re-launch of "MADtv." During his nine-year tenure at The CW, Rosenblatt has steered multiple network hits, including "America's Next Top Model," which became a brand-defining show for The CW and helped launch the network in 2006. He also oversaw "Penn & Teller: Fool Us" and "Masters of Illusion." Prior to joining The CW, Rosenblatt served as Senior Director of Series Development and Programming for MTV2. In this role, he oversaw "Celebrity Death Match," "Wildboyz," "Final Fu" and numerous opportunistic programming stunts and specials. Earlier in his career, Rosenblatt executive produced the successful telefilm, "Celeste In The City" for ABC Family. He began his career working in motion picture development for Neal Moritz & Steve Golin and served various roles in physical production. Based in Los Angeles, Rosenblatt is a graduate of Occidental College. ABOUT POP: Fans don't sit at the outskirts of pop culture making snarky comments. They live right smack in the middle of it, sharing, creating, and connecting their passions with others. At Pop, fans finally have a destination that celebrates the fun of being a fan. Fans aren't even fans anymore — they're gladiators, tributes, human beings and blockheads. Seen in more than 80 million homes, Pop gives fans a dedicated channel that loves being a fan as much as they do. A channel that respects talent over celebrity. A channel filled with optimism, passion, humor, and excitement. A channel that understands the fun doesn't stop when the credits roll… it's really just the beginning.
Pop is a joint venture of CBS Corporation (NYSE: CBS.A and CBS) and Lionsgate (NYSE: LGF). The partnership combines CBS's programming, production and marketing assets with Lionsgate's resources in motion pictures, television and digitally delivered content. Pop's ownership structure is comprised of the company with the #1 broadcast network and many of the top first-run syndication series ("Entertainment Tonight," "The Insider") and the studio that produces and distributes the blockbuster "Hunger Games," "Twilight" and "Divergent" franchises and produces such award-winning TV series as "Mad Men" and "Orange is the New Black."On the Web: www.poptv.comPop Facebook: https://www.facebook.com/PopTelevisionPop Twitter: https://twitter.com/PopTV