The Joint Venture will be supporting this new business with a strategic and integrated omni-channel marketing strategy. This strategy will encompass print advertisements with spreads in publications such as Elle and InStyle, POS marketing in over four continents in 150 stores, public relations, digital and social media marketing to reach a broad based audience.Ralph Gindi, Chief Operating Officer of Bluestar, commented, " bebe is an iconic and well established contemporary womenswear brand. It has built a robust and loyal customer base in core markets and continues to expand its presence in other markets. We strongly believe there is long-term growth potential for bebe as it has a unique position in the market, omni-channel distribution approach, dominant social media presence and unparalleled brand awareness. In a short period of time, since the formation of this joint venture we have added new product classifications to capitalize on what bebe has already established and further enhance it into a contemporary lifestyle brand." Editor's Note - Photos Enclosed, Hi-Res Available Upon Request About bebe: bebe stores, inc. is a global specialty retailer, which designs, develops and produces a distinctive line of contemporary women's apparel and accessories under the bebe and BEBE SPORT brand names. bebe currently operates 146 bebe retail stores, the on-line store, bebe.com, and 38 bebe outlet stores. These stores are located in the United States, Puerto Rico and Canada. bebe also distributes and sells bebe branded product in approximately 100 doors through its licensees in 20 plus countries. About Bluestar Alliance: Bluestar Alliance LLC is a privately owned Brand Management Company. In January 2006 the company was founded by Joseph Gabbay and Ralph Gindi. Bluestar owns, manages and markets a portfolio of consumer brands that span across many tiers of distribution from luxury to mass market, both domestically and internationally. Bluestar's current portfolio brands include Kensie, Nanette Lepore, Catherine Malandrino, Michael Bastian, English Laundry and Limited Too.
Since its inception, Bluestar has acquired select brands with current retail sales exceeding $1.5 billion. The current portfolio of brands manages over 200 licensees who distribute product throughout North America, Europe, Australia, South America and Asia. In addition to owning brands, Bluestar manages all the day to day business and transactions thereof.www.bluestarbrands.com