Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today announced digital media veteran Rick Song will join the company as Chief Revenue Officer. Song joins Rocket Fuel to oversee sales and build out its go-to-market plans in an effort to drive further awareness and adoption of its industry-leading technology. He will join the company on July 25, 2016.

"I have known and admired Rick for more than a decade, and I believe that his strong leadership, sales rigor, and genuineness will help our current and future agency and brand partners drive marketing ROI across all channels," said Rocket Fuel CEO Randy Wootton. "With Rocket Fuel's continued commitment to make marketing meaningful, Rick's experience will be integral in helping brands and agencies deliver powerful experiences with their customers that drive real results."

Song is an accomplished global sales executive with more than 20 years of experience, most recently as Global Head and Executive Vice President of Sales at ZEFR, the world's leading video identification technology company, where he was responsible for scaling its media business, leading revenue strategy, and deepening relationships with Fortune 500 brands and agencies.

Prior to ZEFR, Song held a variety of executive sales leadership positions, including at iHeartMedia Inc., where he launched its first national and local digital sales teams, grew revenue 70 percent and launched its first Digital Advisory Board; at Microsoft, where he served as General Manager of Eastern US Sales at Microsoft Advertising and grew revenue four-fold and founded "Microsoft Digital Showcase" - the company's first video Upfront. He's also held sales leadership posts at Yahoo!, Forbes and Ziff-Davis.

"Rocket Fuel's programmatic marketing platform leveraging Moment Scoring technology, artificial intelligence, and an immense big data infrastructure serve as a powerful differentiator for the company during this pivotal moment of change for the industry," Song said. "I am extremely pleased to have this opportunity and look forward to deepening Rocket Fuel's relationships with agencies and brands."

Song will be based in New York and will report directly to Rocket Fuel CEO, Randy Wootton. Rocket Fuel's interim CRO, Bill Keadle, will step down and remain on staff as an executive advisor.

About Rocket Fuel

A leading Programmatic Marketing Platform provider, Rocket Fuel (NASDAQ: FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel's Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer's goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring goes beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world's leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has more than 20 offices worldwide.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160721005352/en/

Copyright Business Wire 2010