Blackbaud Acquires Attentive.ly

CHARLESTON, S.C., July 12, 2016 (GLOBE NEWSWIRE) -- Blackbaud, (NASDAQ:BLKB), the leading provider of software and services for the global philanthropic community, today announced it has acquired Attentive.ly, a company that allows organizations to conduct social listening, identify key influencers and drive engagement.

"The acquisition of Attentive.ly will dramatically accelerate Blackbaud's ability to integrate critical social media capabilities into our portfolio of solutions while putting new innovation in the hands of customers," said Blackbaud President and CEO Mike Gianoni. "This addition complements our vision to offer customers even more effective engagement pathways with their supporters through strategic social, mobile and other digital campaigns."

As a strategic partner within Blackbaud's partner network, Attentive.ly has been helping nonprofits turn supporters into vocal advocates for years. The social media engagement platform already integrates with Blackbaud's digital marketing solution, Luminate Online™, which has proven beneficial for the two companies' many shared customers. Blackbaud plans to more deeply integrate Attentive.ly's capabilities into the next generation version of Luminate Online and intends to pursue other opportunities to leverage functionality across its broader portfolio over time. Once deeply integrated, Attentive.ly will activate an advanced level of social listening for Blackbaud customers; helping them organically grow campaigns while providing a new level of service and community to supporters.

"Blackbaud has been on an exciting journey to bring customers rapid innovation in the cloud, as evidenced by the thousands of new capabilities we've introduced to the market this year alone," said Kevin McDearis, executive vice president of Research, Delivery and Operations at Blackbaud. "We're committed to exposing our customers to the best tools available in the market, and sometimes that means rather than inventing or partnering, we seek to more closely align ourselves with providers who have extensive expertise, proven products and deeply satisfied customers. Attentive.ly is one such example because an acquisition allows us to better integrate a market-leading leading platform for social listening and engagement into our portfolio now, while giving us a strong foundation to build on as we continue to push the envelope of innovation for the entire philanthropic community."

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