NEW YORK (TheStreet) --Disney (DIS) could be introducing an ESPN streaming service, which does not require a cable subscription, CNBC's Julian Boornstin reported on "Fast Money Halftime Report" today, citing unnamed sources.
"I'm hearing that Disney is looking for ways to bring a different kind of sports-related content directly to consumers, outside the TV bundle. The Disney-owned channel plans to unveil a new "skinny" bundle for its users" Boorstin said, again citing her sources.
CNBC hosted a panel to debate the potential impact the service could have, if any, on Disney stock.
"I love it. If they can get directly with the consumer on a more regular basis it's going to be good for any media player. I think it's a real positive," John Najarian, co-founder of Najarian Family Office and Najarian Advisors told Boorstin.
"This seems more experimental to me than in terms of something that could actually move the needle. Smart for them to experiment, but when you actually look at what properties are going to be involved, nobody wants a "skinny" package. I don't think it's going to be a mass market thing, I just think it's smart of them to see what they can play with," Joshua Brown, CEO of Ritholtz Wealth Management, explained.
"The question is now if they go back to their consumers, what are the cable companies going to say because it's really the live entertainment that people want to pay for. But I do think they have to experiment in this way," added Sarat Sethi, managing partner at Douglas C. Lane & Associates.