NEW YORK (TheStreet) -- Starz  (STRZA)  stock is up 1.68% to $29.71 in midday trade after the company announced that Alison Hoffman would be stepping up to the new role of Chief Marketing Officer.

Hoffman, who previously served as the executive VP of marketing at Starz, led a recent re-brand of the Englewood, CO-based entertainment company, Advertising Age reports.

The management shift comes amidst massive change at the company.

Lions Gate (LGF) acquired Starz on June 30 for $4.4 billion.

"We expect the acquisition to be highly accretive, generate significant synergies and create a whole that is greater than the sum of its parts," said Lions Gate CEO Jon Feltheimer in a statement.

Separately, TheStreet Ratings rated this stock as a "hold" with a ratings score of C+.

The company's strengths can be seen in multiple areas, such as its good cash flow from operations, expanding profit margins and notable return on equity.

However, TheStreet Ratings finds weaknesses including deteriorating net income, generally higher debt management risk and a generally disappointing performance in the stock itself.

You can view the full analysis from the report here: STRZA

Recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.