"Early Times and our parent company, Brown-Forman, have a long history of giving back to the men and women who have so bravely served our country and preserved our freedom through their sacrifice," said Marc Hindorff, senior brand manager for Early Times. "Every veteran who receives a service dog from K9s For Warriors has a story to tell - we wanted to share those stories across the country. We hope that 'Reinforcements' will increase awareness and support for K9s For Warriors with the goal of pairing even more service dogs with veterans, empowering them to continue living life with independence and dignity after military service.""Reinforcements" is one component of a multi-year campaign made possible by: Early Times; its parent company, Brown-Forman Corporation, which has a long history of military support; and BRAVE, a Brown-Forman veterans employee resource group. Earlier this year, Early Times donated more than $100,000 to K9s For Warriors to fund training for five warrior/service dog teams. As another part of the campaign, veterans at the Brown-Forman Cooperage created custom barrel doghouses for service canines and the brand has invited consumers aged 21 and up to help K9s For Warriors name the five sponsored service dogs. Fans can suggest their favorite names on the Early Times Facebook page through the end of August. "Reinforcements" has been accepted into the Louisville International Festival of Film, scheduled for October, and will be touring the film festival circuit in the coming months. The documentary will be made available for public viewing later in 2016. The film's trailer may be viewed online at EarlyTimes.com. ABOUT EARLY TIMES: The Brown-Forman Company (NYSE:BFA) (NYSE:BFB) acquired Early Times in 1923, and over the next 30 years, made Early Times the best-selling whisky in the country. Today, its smoothness is savored in over 40 countries. For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, and Chambord. Brown-Forman's brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/. ABOUT BRAVE: Brown-Forman Rallying All Veterans for Excellence (BRAVE) is a veterans' employee resource group seeking to create a network to identify, support, develop and promote the unique characteristics and needs of military veterans and their families throughout Brown-Forman's business locations and surrounding communities.
ABOUT K9s FOR WARRIORS:K9s For Warriors was founded in 2011 by Shari Duval after her son Brett returned from Iraq as a contractor suffering from Post-Traumatic Stress Disability. Duval recognized a need to innovatively and effectively treat the devastating epidemic. What started as an idea developed into a passionate nonprofit organization committed to saving the lives of rescue dogs and military heroes alike. Since 9/11, there have been 130,000 veteran suicides (22 lives lost a day to PTSD). Through a three-week, live-in training program - at no cost to the veterans - K9s For Warriors graduates are much better equipped to return to civilian life with dignity and independence while reducing their risk of suicide. The mission of K9s For Warriors is to stop these 22 daily suicides altogether.