Cooper Tire today unveiled the Cooper Zeon RS3-G1, an exciting new all-season passenger car tire for high performance vehicles and drivers.

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The Cooper Zeon RS3-G1 is an exciting new all-season tire for high performance driving that delivers ...

The Cooper Zeon RS3-G1 is an exciting new all-season tire for high performance driving that delivers exceptional grip and traction in wet and dry conditions. (Photo: Business Wire)

"The RS3-G1 is a marvel of Cooper's greatest cutting-edge technologies," said Scott Jamieson, the company's Director of Product Management for North America. "We say this new tire gives high performance a 'gut check' because it redefines what it means to participate in that category at a higher level. The RS3-G1 ushers in a new era for Cooper in terms of delivering breakthrough product that among other critical benefits, offers incredible grip, holding the road at up to 1g in tight corners with its wide, flat tread arc that creates a stable, square footprint on the road."

Alongside a sleek race-inspired sidewall, the tire's tread compound and design deliver a host of leading innovative features to create grip, stability and durability. Whether drivers are on dry pavement, wet pavement or even in light snow conditions, the Cooper Zeon RS3-G1 is truly an all-season tire with performance worthy of the high performance tire category.

The sleek tread design of the Cooper Zeon RS3-G1 isn't just for the high performance look. The tire has been designed with more rubber on the outside shoulder and intermediate rib to grip and provide stability during cornering maneuvers and to reduce tire noise. The Cooper Zeon RS3-G1 also provides longer-lasting biting edges due to its 3D full-depth sipes, which go deep into the tread elements. The sipes help the tire tread blocks maintain a stable shape during acceleration, braking and cornering. The full-depth aspect of the sipes means that even when the tire is half-worn, there are still sipes to provide biting edges for consistent performance.

In addition to its performance attributes, the tire also features Cooper's innovative Wear Square , an exclusive visual indicator on the tire that allows drivers to quickly and easily assess the remaining tread life. Built into the tread design, this innovation features the outline of a square located at three points of reference on the center rib of the tire. As the tire wears, the Wear Square transitions among five stages, beginning with a full square on new tires and transforming into an exclamation mark when the tread reaches 2/32s of an inch, indicating it is time to replace the tire. The Wear Square can also signal uneven tire wear and possible wheel alignment issues.

"Cooper understands that tires matter," Jamieson added. "Tires must deliver grip and stability, and be responsive to changing road conditions. The Cooper Zeon RS3-G1 was built for people who love to drive, whether that means a commute to work every day or exploring new roads on the weekends. Cooper knows that every mile counts and tires must keep up with drivers once the rubber meets the road. The new RS3-G1 features innovative technology to deliver on the highest expectations of today's most discerning drivers."

For more information on the Cooper Zeon RS3-G1, visit www.coopertire.com and click on the Dealer Locator to find a Cooper dealer nearby. Connect with Cooper on social media via Facebook.com/CooperTire and on Twitter and Instagram @coopertire for exclusive content.

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car and light truck tires. Cooper and its subsidiaries also sell medium truck, motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire.

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