In addition to its performance attributes, the tire also features Cooper's innovative Wear Square ™, an exclusive visual indicator on the tire that allows drivers to quickly and easily assess the remaining tread life. Built into the tread design, this innovation features the outline of a square located at three points of reference on the center rib of the tire. As the tire wears, the Wear Square transitions among five stages, beginning with a full square on new tires and transforming into an exclamation mark when the tread reaches 2/32s of an inch, indicating it is time to replace the tire. The Wear Square can also signal uneven tire wear and possible wheel alignment issues."Cooper understands that tires matter," Jamieson added. "Tires must deliver grip and stability, and be responsive to changing road conditions. The Cooper Zeon RS3-G1 was built for people who love to drive, whether that means a commute to work every day or exploring new roads on the weekends. Cooper knows that every mile counts and tires must keep up with drivers once the rubber meets the road. The new RS3-G1 features innovative technology to deliver on the highest expectations of today's most discerning drivers." For more information on the Cooper Zeon RS3-G1, visit www.coopertire.com and click on the Dealer Locator to find a Cooper dealer nearby. Connect with Cooper on social media via Facebook.com/CooperTire and on Twitter and Instagram @coopertire for exclusive content. About Cooper Tire & Rubber Company Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car and light truck tires. Cooper and its subsidiaries also sell medium truck, motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire.