NEW YORK (TheStreet) -- Shares of Groupon  (GRPN - Get Report)  are up 3.38% to $3.36 this afternoon as Maxim Group initiates coverage of the stock with a "buy" rating and a $5 price target.

This price target represents a 35% increase from Wednesday's closing price of $3.25.

Groupon announced today that its on-demand delivery service, OrderUp, would be partnering with Qdoba to provide customers in more than 40 markets delivery services for the Mexican chain restaurant, according to Yahoo Finance.

The partnership has already commenced in Baltimore, Cincinnati, Nashville and a few other U.S. cities and is set to expand in the months ahead.

Groupon, based in Chicago, is an online local commerce business that connects merchants to consumers for discount goods and services.

Separately, TheStreet Ratings rated this stock as a "sell" with a ratings score of D. 

The company's weaknesses can be seen in multiple areas, such as its unimpressive growth in net income, disappointing return on equity, weak operating cash flow, generally disappointing historical performance in the stock itself and feeble growth in its earnings per share.

You can view the full analysis from the report here: GRPN

TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.