Clark previewed the company's new national advertising campaign, created to raise awareness among high net worth investors of the differentiating attributes of independent advisors. Expanding on the success of the RIA Stands for You program, the new campaign significantly increases Schwab's marketing investment on behalf of independent advisors and includes placements in major print and digital media outlets in addition to a new Independent Advisor Learning Center: www.FindYourIndependentAdvisor.com.Meeting business challenges; championing industry interests Clark also shared updates on other Schwab initiatives underway, including:
- Cybersecurity: Clark spoke of Schwab's cybersecurity initiative that can help advisors better understand and navigate the risks and compliance demands stemming from cybercrime. Schwab Advisor Services' Business Consulting Services team has held a series of educational webcasts already this year and continues to roll out a robust cybersecurity preparedness program for advisors.
- Advocacy: Schwab recently joined with advisors to participate in the Investment Adviser Association's annual Lobbying Day in Washington, D.C., meeting with lawmakers to discuss critical issues impacting independent advisors. Clark pointed out that advocacy also means raising awareness of the industry with the next generation of talent, mentioning Schwab's summer internship and university grants program, as well as its support for the first-ever Texas Tech University Financial Planning Academy for high school students, taking place this week.
- Support for the Foundation for Financial Planning: As part of its commitment to advocate for the independent advisor, Schwab also announced the launch of a matching-gift program to support the Foundation for Financial Planning. Through 2016, Schwab will provide a dollar-for-dollar match for every individual pledge of $5,000 and above, up to $575,000. Schwab will promote the matching program and encourage advisor participation via multiple channels, including the @Schwab4RIAs Twitter handle, using the hashtag #Advisors4Good.
Longtime supporters of the Foundation for Financial Planning, Charles Schwab and the Charles Schwab Foundation have committed to surpassing a contribution milestone of $2 million by year-end.About Charles Schwab At Charles Schwab we believe in the power of investing to help individuals create a better tomorrow. We have a history of challenging the status quo in our industry, innovating in ways that benefit investors and the advisors and employers who serve them, and championing our clients' goals with passion and integrity. More information is available at www.aboutschwab.com. Follow us on Twitter, Facebook, YouTube, and LinkedIn. Disclosures Through its operating subsidiaries, The Charles Schwab Corporation (NYSE:SCHW) provides a full range of securities brokerage, banking, money management and financial advisory services to individual investors and independent investment advisors. Its broker-dealer subsidiary, Charles Schwab & Co., Inc. (member SIPC, www.sipc.org), and affiliates offer a complete range of investment services and products including an extensive selection of mutual funds; financial planning and investment advice; retirement plan and equity compensation plan services; compliance and trade monitoring solutions; referrals to independent fee-based investment advisors; and custodial, operational and trading support for independent, fee-based investment advisors through Schwab Advisor Services. Its banking subsidiary, Charles Schwab Bank (member FDIC and an Equal Housing Lender), provides banking and lending services and products. More information is available at www.schwab.com and www.aboutschwab.com. Independent investment advisors are not owned by, affiliated with or supervised by Charles Schwab & Co. Inc. ("Schwab"). Schwab Advisor Services™ serves independent investment advisors and includes the custody, trading, and support of Schwab. The Charles Schwab Foundation is a 501(c)(3) nonprofit, private foundation that is not part of Charles Schwab & Co., Inc. or its parent company, The Charles Schwab Corporation. Schwab is not affiliated with the Foundation for Financial Planning or Texas Tech University.
For informational purposes only.(0618-2395) 1 Schwab strategy estimates, individual company financial reports, FDIC, ICI, Federal Research Flow of Funds, Cerulli Associates and Discovery Database, 2013-2014