#WhatYouWinAs part of the prize package, this year's two finalists will receive an exclusive mentoring session with American rocker Daughtry. The grand prize winner will receive an additional, exclusive recording session with a top music executive, work with a publicist to craft their artist story and receive media training tips, before jetting off to Aloft Hotels across the country to perform as part of the Live at Aloft Hotels 2017 Tour. "Whether it's catching a Live at Aloft Hotels performance at one of our hotels around the world, or browsing our social networks for undiscovered tracks, our guests share our love of incredible music and discovery of rising talent," said Paige Francis, Vice President of Global Brand Management for Starwood's Specialty Select Brands. "Our coveted competition is back and bigger than ever with a truly inspirational mentor who knows what it's like to win the opportunity of a lifetime. We are thrilled to be working with the amazing Chris Daughtry to make this year's program the best yet." #AloftLive Project: Aloft Star is now in its seventh year and past winners have included Nate Botsford, Jackie Stabb, MY BODY, and Hits!. The annual competition is just one example of how Aloft Hotels has put a spotlight on up-and-coming artists since its inception in 2008, including Live at Aloft Hotels, music programming which features intimate, acoustic performances by rising artists from around the globe. Past Live at Aloft Hotels artists have included Better Than Ezra, The Lumineers, Matt Nathanson, O.A.R., The Ting Tings, and more. For more information on the brand's dynamic music programming, visit www.LiveAtAloftHotels.com. Today's divisional announcement marks the beginning of the search for emerging artists residing across North and Latin America. *The Contest is open to legal residents of Canada (excluding Quebec), the United States (including the District of Columbia), Mexico, Panama, Costa Rica, Columbia and Puerto Rico. Amplified by a collaboration with MTV, the competition also kicks off its third installment today in Asia Pacific, identifying and supporting the hottest emerging music acts throughout nine markets including China, Hong Kong, India, Macau, Malaysia, Singapore, South Korea, Taiwan and Thailand. Over the past two years, the competition in Asia Pacific has drawn a cumulative submission of close to 900 entries and over half a million public votes. Later this summer, Project: Aloft Star will launch in Europe. About Aloft Hotels With more than 100 hotels now open in 16 countries around the world, Starwood's Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the 'always on' next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest® program, the industry's richest loyalty program. To learn more, please visit www.spg.com.