There is a newbie to the surging craft beer market -- and it's discount retail giant Walmart (WMT) .
The world's largest retailer quietly began selling several craft varieties in its first line of private-label beer during the first quarter. The four versions -- Cat's Away IPA, After Party Pale Ale, Red Flag Amber and 'Round Midnight Belgian White -- are available in 12-packs for $13. And in California only, the company has debuted a brand called Pacific Drift.
Alcohol content is relatively high, as is normally the case with craft beers, hitting 5.8% for the IPA. The beers are available in about 2,200 Walmart stores, out of about 4,600 total U.S. stores.
None of the beers are offered on tap at local bars. They are brewed by Rochester, N.Y.-based Trouble Brewing.
Walmart now has its own craft beer line.
"We want to bring craft beer to the masses," said Walmart senior vice president of adult beverages Al Dominguez to TheStreet on Thursday. He spoke at an event at the company's culinary innovation center in its home state of Arkansas. Dominguez was quick to point out that due to alcohol laws, it's not calling the beer "private label" but rather "distinctive label" beer. Whatever it's called, all four offerings are tasty and comparable in quality to many craft beers on the market.
It's hard to argue with Walmart's decision to try to become the king of affordable craft beer.