NEW YORK (TheStreet) -- Alibaba (BABA)  shares are up 0.02% to $80.99 Tuesday morning, as the Internet giant is betting on the next generation of e-commerce search, investing around $5 million to $10 million in Tel Aviv-based Twiggle

The Israeli technology company, which specializes in e-commerce search and big data, announced today that Alibaba has joined its latest investment round, the Wall Street Journal reports, noting that the exact amount invested was not specified. 

"We were looking for investors who could help us understand the industry better and who are interested in the next generation of solutions for e-commerce," Twiggle CEO and co-founder Amir Konigsberg stated.

This investment could help Alibaba enhance the quality of online-shopping searches since Twiggle uses machine learnings and natural language processing to anticipate what products shoppers are looking for, Bloomberg added. 

Separately, TheStreet Ratings currently has a "Hold" rating on the stock with a letter grade of C-.

The company's strengths can be seen in multiple areas, such as its notable return on equity, robust revenue growth and largely solid financial position with reasonable debt levels by most measures. However, as a counter to these strengths, we find that the stock has had a generally disappointing performance in the past year.

Recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this article's author.

You can view the full analysis from the report here: BABA


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