Memorial Day weekend marks the unofficial start of summer and is the perfect opportunity to enjoy everyone's favorite summer treat: S'mores, made with delicious Hershey's Milk Chocolate and a perfectly toasted marshmallow, sandwiched between two graham crackers. For decades, S'mores have been a centerpiece of summertime memories; this year, The Hershey Company (NYSE: HSY) wants to continue the tradition of making 'S'more' memories and will be sharing new S'mores recipes and innovative cooking methods to make your summer "S'mores-filled" in exciting ways.

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Summertime is synonymous with S'mores, and a S'more is not complete without the distinctive taste of ...

Summertime is synonymous with S'mores, and a S'more is not complete without the distinctive taste of genuine Hershey's Milk Chocolate. (Photo: Business Wire)

America's Favorite Summer Treat

Summertime is synonymous with S'mores, and a S'more is not complete without the distinctive taste of genuine Hershey's Milk Chocolate. In 1927, the first recipe for this summer staple appeared in a Girl Scout handbook and, now, almost 90 years later, S'mores have a special place in many people's hearts.

"The thought of Hershey's S'mores elicits a flood of happy, treasured memories with loved ones," said Nathan Johnson, senior associate brand manager for the Hershey franchise. "The fun, light-hearted experience of making S'mores invites us to turn any moment into a meaningful, shared moment of connection with friends and family."

On Memorial Day weekend, people across the country will cook up their first S'mores of the season, in their backyards and kitchens, on the beach and by the pool. Hershey is here to help. With hundreds of millions of Hershey's Milk Chocolate Bars produced each year, there are enough chocolate bars to make an almost limitless number of S'mores!

Memorial Day is the right time to start putting those millions of chocolate bars to good use by pairing them with toasty marshmallows and graham crackers to make the perfect S'mores. And it's an even better time to begin to create and share those precious summertime memories. The Hershey Company wants to be a part of those memories and wants to highlight your S'mores creations and get-togethers online. Use #HelloHappy and you may get featured on Hershey social media pages.

Beyond the Campfire

One of the best things about S'mores is that you don't have to be around a campfire to enjoy them. Hershey has many recipes to make S'mores from the comfort of your kitchen or backyard, whether you're looking for a classic S'more or something just a little different but still combining those three iconic ingredients for the perfect S'mores taste. This summer, go beyond the campfire and experiment with creative ways to cook up S'mores.

No grilling get-together is complete without dessert, so add some sweetness to your backyard barbeque by wrapping your S'mores in foil and grilling them. Grilling is a stress-free way to share S'mores, especially for kids. Simply build your S'more, then hand it off to be cooked on the grill - no S'mores sticks or fires required! Don't forget to keep a couple S'mores warm on the grill for later, because someone is sure to want more.

Looking for an easy S'mores treat to share at a picnic? In under ten minutes, you can whip up a quick pan of S'mores Dip, a layered Hershey's chocolate and marshmallow treat best served with graham crackers for dipping.

For a cool, refreshing way to enjoy your favorite toasted treat, try a S'mores Sundae or S'mores Ice Cream Pie.

There are many S'mores recipes for this summer, such as:

Hungry for more? Visit Hersheys.com for more S'mores prep methods and recipes to share with your family and friends this summer.

About The Hershey Company

The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 21,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.

Copyright Business Wire 2010