TrueCar, Inc. (NASDAQ: TRUE) has added automotive retail veteran Paul Edmonds as senior vice president of dealer marketing and operations to help dealers across the TrueCar Certified Dealer network gain maximum value from the service.

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Paul Edmonds, TrueCar senior vice president of dealer marketing and operations (Photo: Business Wire ...

Paul Edmonds, TrueCar senior vice president of dealer marketing and operations (Photo: Business Wire)

Edmonds comes to TrueCar from RiskIQ, an external threat Internet security company, where he built and led customer success teams. Prior to that, he spent 15 years in various roles at and Trader Publishing Company. He joins TrueCar this month amid the company's broad expansion of dealer support and services, including the addition of at least 100 field service consultants. He will report to Executive Vice President of Dealer Sales and Service Brian Skutta.

"Paul's deep experience serving dealers, along with his proven track record of consistently driving operational success, make him an ideal addition to TrueCar," Skutta said. "His leadership will prove invaluable as we continue to ramp up our service and support model to better serve our dealers."

TrueCar in March launched the " Dealer Pledge" initiative to improve benefits of the service to dealers, as the company also overhauls its platform to increase transparency for consumers who count on TrueCar when searching for new and used vehicles. In his new role Edmonds will work to bridge the gap between the company's consumer product and its valued dealer customers.

"I'm thrilled to have the opportunity to build on the strong foundation that exists in operations, sales, support and service at TrueCar, and to create a program that will be second to none in the industry from a customer experience perspective," Edmonds said. "We're in a unique position to build an experience that delights both the consumer and our dealer partners at the same time."

Edmonds held account management, sales and training positions at, and executive roles including vice president of sales operations and new business initiatives. He was a divisional vice president of sales for the company prior to joining San Francisco-based RiskIQ in December 2014.

About TrueCar

TrueCar, Inc. (NASDAQ: TRUE) is a digital automotive marketplace that provides comprehensive pricing transparency about what other people paid for their cars and enables consumers to engage with TrueCar Certified Dealers who are committed to providing a superior purchase experience. TrueCar operates its own branded site and its nationwide network of more than 11,000 Certified Dealers also powers car-buying programs for some of the largest U.S. membership and service organizations, including USAA, AARP, American Express, AAA and Sam's Club. Over one third of all new car buyers engage with the TrueCar network during their purchasing process. TrueCar is headquartered in Santa Monica, California, with offices in San Francisco and Austin, Texas. For more information, go to Follow us on Facebook or Twitter.

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