"We think that our brand and our reputation translate directly into virtual reality and it's something that we're extremely excited about," Woodman said on the call when asked a question about the consumer VR market.
For HumanEyes' new camera, $799 will get buyers a 360-degree camera and tripod. A headset will let users watch their footage, while a Vuze app will let you control the camera remotely, and a Vuze studio will let you edit and share movies. Jerusalem's HumanEyes Technology made the product, which ships in October.
HumanEyes, according to its website, initially worked in 3-D imaging and created animated content, and just moved into VR with the release of Vuze.
A HumanEyes spokesman declined to give any preorder numbers but said the company is "pleased with the demand" for the camera.
At SXSW, an annual film and interactive media festival in Austin, Texas, HumanEyes was one of 11 companies in the VR exposition. A HumanEyes representative said the company was able to create the Vuze software based on proprietary software it already had, but needed to build the hardware for it.
Another VR contender may be in the market soon as well. Gizmodo and former tech journalist Peter Rojas tweeted that Google is reportedly announcing a standalone Android VR device. Google already sells Google Cardboard, a $15 headset made from, you guessed it, cardboard that lets viewers experience VR on their phones via mobile apps.