"NOYS is thrilled to work with Cooper on this critical issue through such a creative campaign. Tire and driver safety messages are practical and powerful, with the potential for saving lives and reducing injury among those most at risk," said Anita Boles, Chief Executive Officer of NOYS. "We look forward to engaging youth and teaching them to 'tread wisely' on the road.""My friends and I always pay attention to when we are running low on gas and when we need to get our next oil change," said Anastacia Prox, a junior at Trumbull Career & Technical Center in Warren, Ohio. "But what about our tires and tire maintenance? That is something that can be easily overlooked, but it's very important. This program reminds us of how important our tires actually are and offers a new and exciting way to learn more about them!" In its initial stages, "Tread Wisely" will focus primarily on three key activities:
- Development and launch of an app targeted to deliver information and utility programs related to tire and driver safety to young people. The app is in development and is expected to be launched within the 2016-2017 school year. It will be made available in English and Spanish.
- Youth activation and Cooper employee volunteer efforts to be held at high schools and other venues will involve young people in promoting three tire safety basics: checking inflation pressure, assessing tread depth and checking the overall condition of tires. Challenges will engage youth in competitions to creatively encourage peer-to-peer education surrounding messages about taking responsibility for personal safety as well as the safety of others.
- A Tire and Driver Safety Pavilion sponsored by Cooper will be a focal point of the NOYS Interactive Lab to be held in Washington, D.C. as a kickoff for National Teen Driver Safety Week, which begins Oct. 17. The event offers high school students a unique, hands-on opportunity to learn about a variety of safety topics, including tire and driver safety, distracted driving prevention, and sharing the road with commercial vehicles, among others. The students take what they've learned back to their peers, a process that will involve Cooper employee volunteers for support on site at schools.