Coca-Cola's Hi-C Ecto Cooler Is Coming Back, With Some Changes

Updated from 12:07pm with comments from Coca-Cola.

Rejoice, '80s kids! One of the most iconic juice boxes of all time is finally being brought back.

Coca-Cola (KO) said Monday it will return the citrus-flavored Hi-C Ecto Cooler to store shelves on May 30 for a limited time. The release will coincide with the debut of the new Ghostbusters movie, which arrives in theaters July 15. According to a spokeswoman for Coca-Cola, the formula has been simplified from the original version to contain one sweetener, high-fructose corn syrup, and fewer ingredients so that it maintains the correct amount of tartness.

Hi-C Ecto Cooler shot to fame in 1987 -- see its original commercial below -- and was a tie-in with the first Ghostbusters film. The drink was eventually discontinued in 2001, as parents sought out healthier drink choices for kids.  

Hi-C Ecto Cooler will be sold in boxes and in 6-packs and 12-packs of 11.5-ounce aluminum cans.

The cans don a little magic that was unavailable when the drink was introduced to coincide with the first movie's release in the late 1980s. The latest cans are printed with thermal ink that turns a shade of "slime green" when the product inside is cold. That's a homage to Ghostbusters' neon-green ghost, Slimer.

 

I posted this once a long time ago, but I still miss that delicious #Ectocooler ! #Ghostbusters

A video posted by Chris (@the_garbage_pit) on

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