- Download the complimentary report at www.blackbaud.com/higherEd-report
- Revenue is up - Overall revenue is up, with a positive change of 4 percent compared to 2014. Both public and private institutions saw an increase in overall revenue for the third year in a row—with some schools realizing over 5 percent increase in revenue.
- Donors are giving more - The median revenue per donor increased for both public and private institutions this year with an average increase of 6 percent. This trend was seen across all donor levels—new, current, and reactivated.
- Monthly sustainers are increasingly important - While the number of donors remained relatively flat this year, the number of gifts per donor increased slightly. Driving these results are strong recurring giving programs. Having grown steadily since 2011, over half of first-year donors are now giving through a recurring gift program.
To learn more about alumni participation, donor retention, reactivation, and donor acquisition trends from more than 200 institutions around the United States and Canada, download the report at www.blackbaud.com/higherEd-report. To examine trends and evaluate the aggregated performance of public and private institutions across the country with Shaun Keister, register for Blackbaud's April 25 webinar.About the 2015 donorCentrics Annual Report on Higher Ed Alumni GivingThe donorCentrics Report on Annual Giving was created to help higher education institutions better track, benchmark, and analyze fundraising performance to predict future campaign success and areas of opportunity for growth. The report standardizes key metrics across institutions of various sizes to provide an even, and applicable, multi-year view of annual fund giving trends. About Blackbaud Serving the worldwide philanthropic community for 35 years, Blackbaud (NASDAQ:BLKB) combines innovative software, services, and expertise to help organizations achieve their missions. Blackbaud works in over 60 countries to power the passion of approximately 35,000 customers, including nonprofits, K-12 private and higher education institutions, healthcare organizations, corporations, foundations, and other charitable giving entities. The company offers a full spectrum of cloud and on-premise solutions, as well as a resource network that empowers and connects organizations of all sizes. Blackbaud's portfolio of software and services supports nonprofit fundraising and relationship management, eMarketing, advocacy, accounting, payments and analytics, as well as grant management, corporate social responsibility, and education. Organizations use Blackbaud technology to raise, invest, manage, and award more than $100 billion each year. Recognized as a top company, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland, and the United Kingdom. For more information, visit www.blackbaud.com.
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