The King has never been a man of many words. To date, the BURGER KING® brand icon has walked prize-fighters into high-profile boxing bouts and has sat alongside prize-horse-owners in the winner's box at the world's most prestigious equestrian event. But despite the public repeatedly asking the King to simply say something, he hasn't made a peep. Until now.

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TO CELEBRATE NATIONAL AMERICAN SIGN LANGUAGE DAY, THE BURGER KING® BRAND KING IS BREAKING HIS SILENC ...

TO CELEBRATE NATIONAL AMERICAN SIGN LANGUAGE DAY, THE BURGER KING® BRAND KING IS BREAKING HIS SILENCE (Graphic: Business Wire)

With approximately 1,000,000* people in the United States of America that are functionally Deaf, the King is breaking his "silence" to raise awareness and chat it up with the American Sign Language community; using ASL of course. Friday, April 15th is the 199-year anniversary of "National American Sign Language Day"; a day of observance celebrating American Sign Language.** The King will bring speakers and non-speakers of ASL together and will give fans the opportunity to help create the "official sign for the WHOPPER® sandwich."

"The BURGER KING® brand is built not only on including everyone, but celebrating everyone," said Fernando Machado, senior vice president of global brand management, BURGER KING® brand. "National ASL Day felt like a perfect opportunity for the King to extend our brand mantra and engage with the ASL community on such a great day."

As part of the initiative, BURGER KING® restaurants will release a poignant online film. The BURGER KING McLAMORE SM Foundation will also make a scholarship donation benefiting deserving students dedicating their studies to ASL language and interpretations.

To watch the video, visit www.youtube.com/BurgerKing and join the conversation by tweeting #WhopperSign to @BurgerKing on Twitter.

* http://jdsde.oxfordjournals.org/content/11/1/112.full

** http://www.aslday.org/

ABOUT THE BURGER KING® BRAND

Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world's largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook, Twitter and Instagram.

ABOUT THE BURGER KING McLAMORE¿ FOUNDATION

The BURGER KING McLAMORE¿ Foundation is a 501(c)(3) not-for-profit public charity, whose global efforts are aimed at supporting the advancement of education. Inspired by BURGER KING® Brand Co-founder James W. McLamore, its mission is to make a positive impact in communities where BURGER KING® restaurants operate by building brighter futures through education and providing emergency hardship assistance to members of the BURGER KING® family. The Foundation also partners with select charitable organizations worldwide that share its mission of advancing education. To learn more about the BURGER KING McLAMORE¿ Foundation, visit www.bkmclamorefoundation.org, follow us on Facebook, Twitter and Instagram, or call 305-378-3186.

ABOUT THE BURGER KING¿ SCHOLARS PROGRAM

The BURGER KING¿ Scholars program is the flagship program of the BURGER KING McLAMORE¿ Foundation - a 501(c)(3) non-profit public charity, endeavoring to make a positive impact in the communities in which we work and live, in collaboration with the extended BURGER KING® family. Created in memory of BURGER KING® Brand Co-founder James W. McLamore, the BURGER KING¿ Scholars program provides scholarships to high school students and BURGER KING® employees and their children and spouses that can be used to fund post-secondary education. The scholarships are made possible every year through the generous support of BURGER KING® restaurant guests, Burger King Corporation, vendor partnerships, the McLamore Family Foundation and, most importantly, through the fundraising efforts of BURGER KING® franchisees and the BURGER KING McLAMORE¿ Foundation. To learn more about the BURGER KING¿ Scholars program and the BURGER KING McLAMORE¿ Foundation, visit www.bkmclamorefoundation.org or follow us on Facebook, Twitter and Instagram.

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