NEW YORK (TheStreet) -- Sirius XM Holdings (SIRI - Get Report)  shares are rising 0.92% to $3.86 on Friday as the company is teaming up with video games and entertainment company IGN to produce a new radio show focused on gaming.

Called IGN Esports Today, the new show will air on Monday, April 11 on the Sirius XM Bleacher Report Radio channel.

It will also provide news, analysis and cover the industry's marquee competitions, including League of Legends, Counter-Strike: Global Offensive, Hearthstone, Street Fighter V, Call of Duty and more, the company noted.

"We are very excited to team up with IGN to give gamers, nationwide, a truly interactive forum on SiriusXM, a place where they can call in and get valued info and advice from true experts to help them get a leg up on the competition," said Steve Cohen, SVP of Sports Programming at Sirius XM. 

Based in New York, Sirius XM Holdings provides satellite radio services in the U.S.

Separately, TheStreet Ratings currently has a "Hold" rating on the stock with a letter grade of C.

The company's strengths can be seen in multiple areas, such as its revenue growth, expanding profit margins and solid stock price performance. However, as a counter to these strengths, we find that we feel that the company's cash flow from its operations has been weak overall.

Recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles' author.

You can view the full analysis from the report here: SIRI