Trade-Ideas LLC identified Marriott International ( MAR) as an unusual social activity candidate. In addition to specific proprietary factors, Trade-Ideas identified Marriott International as such a stock due to the following factors:

  • MAR has 17x the normal benchmarked social activity for this time of the day compared to its average of 7.42 mentions/day.
  • MAR has an average dollar-volume (as measured by average daily share volume multiplied by share price) of $476.7 million.

Identifying stocks with 'Unusual Social Activity' tends to be a valuable process for traders looking to capitalize on the 'talk of the town' stocks that are basking in far more attention from the StockTwits financial community than normal. Good press? Bad press? It ultimately doesn't matter if it's good or bad if you know how to trade around the sentiment. Certain hedge funds use such data for their proprietary algorithms and it is not uncommon to see shared social sentiment play itself out in a stock's price trend.

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More details on MAR:

Marriott International, Inc. operates, franchises, and licenses hotels and timeshare properties worldwide. The company operates through three segments: North American Full-Service, North American Limited-Service, and International. The stock currently has a dividend yield of 1.4%. MAR has a PE ratio of 23. Currently there are 4 analysts that rate Marriott International a buy, 2 analysts rate it a sell, and 7 rate it a hold.

The average volume for Marriott International has been 4.8 million shares per day over the past 30 days. Marriott International has a market cap of $18.1 billion and is part of the services sector and leisure industry. The stock has a beta of 1.36 and a short float of 17.8% with 6.51 days to cover. Shares are up 6.2% year-to-date as of the close of trading on Thursday.

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TheStreetRatings.com Analysis:

TheStreet Quant Ratings rates Marriott International as a buy. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, revenue growth, good cash flow from operations and increase in net income. We feel its strengths outweigh the fact that the company has had lackluster performance in the stock itself.

Highlights from the ratings report include:
  • MARRIOTT INTL INC has improved earnings per share by 13.2% in the most recent quarter compared to the same quarter a year ago. The company has demonstrated a pattern of positive earnings per share growth over the past two years. We feel that this trend should continue. During the past fiscal year, MARRIOTT INTL INC increased its bottom line by earning $3.15 versus $2.54 in the prior year. This year, the market expects an improvement in earnings ($3.76 versus $3.15).
  • Despite its growing revenue, the company underperformed as compared with the industry average of 11.4%. Since the same quarter one year prior, revenues slightly increased by 4.1%. This growth in revenue appears to have trickled down to the company's bottom line, improving the earnings per share.
  • Net operating cash flow has increased to $350.00 million or 27.73% when compared to the same quarter last year. The firm also exceeded the industry average cash flow growth rate of 14.63%.
  • The company, on the basis of net income growth from the same quarter one year ago, has significantly underperformed compared to the Hotels, Restaurants & Leisure industry average, but is greater than that of the S&P 500. The net income increased by 2.5% when compared to the same quarter one year prior, going from $197.00 million to $202.00 million.
  • The gross profit margin for MARRIOTT INTL INC is currently extremely low, coming in at 9.82%. Regardless of MAR's low profit margin, it has managed to increase from the same period last year. Despite the mixed results of the gross profit margin, the net profit margin of 5.45% trails the industry average.

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