Tinder Finds Match in San Francisco's Humin

Dating app Tinder on Tuesday swiped right on San Francisco contact app maker Humin to tap the target's management and software expertise.

Neither West Hollywood, Calif.-based Tinder nor Humin released a price in the acquisition but Tinder said it would take on most of Humin's employees and keep its northern California office.

"We're excited to leverage their experience and [intellectual property] to accelerate our product roadmap along with some other exciting projects we have in the works," said Tinder founder and CEO Sean Rad in a statement.

Tinder is a unit of dating technology company Match Group (MTCH)  and the deal is the first since Match sold a minority stake in an initial public offer in November. The Tinder parent raised about $400 million in the sale at $12 a share.

Dallas-based Match remains a unit of Barry Diller's IAC/InterActiveCorp.  (IACI) .

Humin makes two apps -- Humin Contacts for managing contacts and Knock Knock, which is essentially a messaging app. Tinder may be able to use Humin's technology to develop hyper-local products that would allow people to discover each other in a bar, on public transit or at an event.

Humin co-founder Ankur Jain will become Tinder's vice president of product while its other co-founder, David Wyler, will become a vice president in charge of partnerships.

"We wanted to use technology to get people off their phones and building relationships in the real world. By joining Tinder, we are able to solve these problems at an unprecedented scale," said Humin's Jain in a statement.

The agreement comes just a week after Tinder hired a raft of new talent to help it develop new dating products. Former Starz Entertainment LLC senior vice president Ferrell McDonald was hired as chief marketing officer, Maria Zhang, former vice president of engineering at Yahoo! took the same position at Tinder and TigerText's James Kim became a vice president of finance.

 

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