Morrill & Janes Bank and Trust Company, a division of Heartland Financial USA, Inc. has announced that Ashley Toma is now Private Client Services Market Leader for Morrill & Janes Bank. Her primary responsibility is to lead and grow the entire Private Client Services offering in the states of Missouri and Kansas, inside the Morrill & Janes Bank footprint.

Toma brings 10 years of experience in the Kansas City Market, having spent most of that time at Bank of America, where she served as Bank of America/U.S. Trust Business Sales Manager. She was responsible for 17 advisors throughout the Midwest. Toma has also served as a banking center manager, premier banker and personal banker earlier in her career. She holds Series 6 and 63 FINRA designations and attended the University of Missouri-Kansas City, where she majored in Marketing.

About Morrill & Janes Bank and Trust CompanyMorrill & Janes Bank and Trust Company is a subsidiary of Heartland Financial USA, Inc., and is dedicated to the principles of community banking, including community involvement, an active board of directors, local presidents and local decision-making. Morrill & Janes Bank is based in Merriam, Kansas, and is the first state chartered bank in Kansas. In addition to its new Dallas location, the bank operates eight banking centers in Kansas City and Northeast Kansas, and is a leader in commercial and retail banking. Visit www.mjbtrc.com .

About Heartland Financial USA, Inc.Heartland Financial USA, Inc. (NASDAQ: HTLF) is a diversified financial services company with assets exceeding $8 billion. The company provides banking, mortgage, private client, investment, insurance and consumer finance services to individuals and businesses. Heartland currently has 108 banking locations serving 85 communities in Iowa, Illinois, Wisconsin, New Mexico, Arizona, Montana, Colorado, Minnesota, Kansas, Missouri, Texas and California, with mortgage loan production offices in California, Nevada and Idaho. Additional information about Heartland Financial USA, Inc. is available at www.htlf.com.

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