Nonprofit Fundraising Insight to use during the 2016 Election Year
- While alignment of campaign issues, organization mission, and programs can be a good bet, decisions about new donor acquisition, and reinstating intermediate and long-term lapsed donors should be based on an assessment of the aggressiveness of 2016 campaign fundraising and the status of consumer confidence heading into the fall.
- This study illustrates a clear connection between passion for a cause and contributions, and nonprofits should use 2016 as an opportunity to align their advocacy and fundraising teams internally toward shared goals.
- There is much to be learned from political campaign fundraising tactics. In 2012, Barack Obama's campaign galvanized supporters through opt-ins, segmentation, and personalized outreach, so nonprofits should take heed and look for opportunities to rally advocates around their cause.
- Pay attention to major donors whose engagement in politics is known, especially if an organization's mission and program has relevance to the elections. Donors who give to political campaigns while increasing nonprofit support provide clear evidence of their capacity by doing so.
- For general fundraising, continue to emphasize retention by cultivating existing donors and reinstate recently lapsed donors.
Media ContactNicole McGougan Public Relations 843.654.3307 firstname.lastname@example.org