Donald Trump has largely foot the bill for his White House bid in the Republican primary, and should he land the GOP's nomination, despite what you've read, he might be able to pull off the same in the general election.
On the campaign trail, the real estate magnate has often boasted that he is self-funding his run, which is, more or less, true. His campaign has brought in $25.5 million as of January 31, 2016, $17.5 million of which came from a loan from Trump himself, according to data from OpenSecrets.
He has also managed to run a rather frugal campaign, spending just $23.9 million and largely eschewing the help of outside groups like Super PACs that have paid for much campaigning for many of his rivals thus far. (Though, about $1.8 million in external funds have been spent on Trump so far. For comparison, Democratic frontrunner Hillary Clinton's campaign and outside groups have spent a combined $110.9 million, and fellow GOP contender Ted Cruz's camp and others a combined $62.3 million.)
According to his personal finance disclosure, filed at the outset of his campaign with the FEC, he has a little over $300 million in cash and marketable securities. Considering that in the 2012 election, about $1 billion was spent on each candidate, it appears that Trump's on-hand cash won't be enough. Such an argument has been made by many.
That would certainly be the case with a traditional candidate, but traditional Trump is not. And if anyone could self-fund a campaign (well, besides Michael Bloomberg), it would be him. How? The media.