Consumers in the market for a Japanese-badged car, utility or truck may be charmed in March given sizable savings off MSRP available on multiple models, including the 2016 Toyota Camry sedan, according to TrueCar, Inc. (NASDAQ: TRUE).

"The close of Japan's fiscal year at the end of March translates into heightened savings this month on many popular products," said Eric Lyman, TrueCar's vice president of industry insights. "Japanese auto brands aiming to reach annual sales targets are offering notable incentives, creating great opportunities for those ready to buy."

Notable savings include Toyota's 2016 Camry SE, currently transacting as much as 11 percent off MSRP, as well as the carmaker's 2016 Prius v hybrid wagon, which is available with no-interest financing for up to 60 months. Honda is offering a special lease promotion of $179 for 36 months on its Civic compact model; Mazda is promoting a $223 lease special for 36 months on the CX-3 compact utility; and Nissan has a leasing special of $189 for 36 months on the Rogue compact utility.

The rise in competitive lease offers this year has increased their share among retail transactions. In January, industrywide lease penetration hit 34 percent, a 34 percent lift versus the year-ago month, outpacing the previous high of 33 percent in January 2000.

"Automakers are tailoring incentives to appeal to Millennials as they enter the auto market in larger numbers this year," said Stacey Doyle, TrueCar's senior industry analyst. "Leasing is particularly popular with this generation, and it makes sense for manufacturers to lean in to attract this important buyer group as they surpass Boomers in population size."

Published monthly, the "TrueSavings" report analyzes recent transaction prices and identifies opportunities for consumer savings.

A snapshot of some of the best savings (compared to MSRP) on new vehicles in March 2016:





Market Average

$ Savings /

% Savings

Est. Monthly Payment*

City / Hwy / Comb MPG
2016 Hyundai Sonata, 1.6T Eco.     Midsize Car     $24,560     $20,466     $4,094/ 16.7%     $245     28/38/32.7
2016 Ford F-150, 4WD SuperCrew 6-1/2 Ft Box XLT     Large Truck     $43,505     $37,177     $6,328/ 14.5%     $445     16/22/18.8
2016 Kia Forte 5-Door, Auto LX     Small Utility     $18,940     $16,417     $2,523/ 13.3%     $197     25/33/28.8
2016 Toyota Camry, SE with Special Edition Pkg     Midsize Car     $26,550     $23,665     $2,885/ 10.9%     $283     25/35/29.7
2016 Volkswagen Jetta Sedan, Manual 1.4T S     Small Car     $18,500     $16,519     $1,981/ 10.7%     $198     28/40/33.5

*Estimated monthly payments are based on a 2.5% APR for 72 months with 20% down on the current market average price, and excludes sales tax and other fees and charges that may vary by region or state. These examples are for informational purposes only, and are not offers to lend. See dealer/lender for details, including actual available offers.

"Market Average" is based on the national average of recent vehicle transactions, including destination and delivery charges after incentives that are subject to change. This does not include tax, title, licensing, documentation or processing fees, other state and governmental charges and/or fees or any other charges or fees allowed by law.

Average Customer Cash for TrueCar users**:

2016 Buick Encore FWD: on average $1,404 in customer cash2016 Chevrolet Cruze Limited, 1LT Auto: on average $1,440 in customer cash2016 Nissan Altima 2.5: on average $1,715 in customer cash2016 Ram 1500, Big Horn, Crew Cab, 4x4, Short Bed: on average $4,185 in customer cash2016 Toyota Avalon XLE Premium: on average $1,470 in customer cash

**Based on average manufacturer-to-customer incentive offers reflected on TrueCar Certificates between 3/1/2016-3/9/2016 for the specified trim.

A snapshot of some of the best manufacturer lease and finance deals now available in certain regions:

Finance offers:

2016 Kia Sportage: 0.0% financing for up to 66 months, Exp: 5/2/162016 Lexus CT200h: 0.0% financing for up to 60 months, Exp: 3/31/162016 Subaru BRZ: 0.0% financing for up to 63 months, Exp: 3/31/162016 Toyota Prius v: 0.0% financing for up to 60 months, Exp: 4/4/162016 Volkswagen Passat: 0.0% financing for up to 60 months, Exp: 4/4/16

Lease offers:

2016 BMW 320i xDrive Sedan: $339/month for 36 months, $4,014 down, 10,000 miles/year, no security deposit required, Exp: 3/31/162016 Honda Civic Sedan: $179/month for 36 months, $1,999 down, 12,000 miles/year, no security deposit is required, Exp: 5/2/162016 Infiniti QX60 3.5: $479/month for 39 months, $3,499 down, 10,000 miles/year, no security deposit is required, Exp: 3/31/162016 Mazda CX-3: $223/month for 36 months with $2,003 down, 36,000 miles, no security deposit is required, Exp: 5/2/162016 Nissan Rouge: $189/month for 36 months, $3,299 down, 12,000 miles/year, no security deposit is required, Exp: 3/31/16

(The deal information summarized above is provided for illustrative purposes only, and is not an offer to lend. Results may vary depending on your individual circumstances, including credit approval by dealer/manufacturer. Deals are subject to change and are limited to inventory on hand. See your dealer/manufacturer for details, including actual offers available in your region.)

About TrueCar

TrueCar, Inc. (NASDAQ: TRUE) is a digital automotive marketplace that provides comprehensive pricing transparency about what other people paid for their cars and enables consumers to engage with TrueCar Certified Dealers who are committed to providing a superior purchase experience. TrueCar operates its own branded site and its nationwide network of more than 11,000 Certified Dealers also powers car-buying programs for some of the largest U.S. membership and service organizations, including USAA, AARP, American Express, AAA and Sam's Club. Over one third of all new car buyers engage with the TrueCar network during their purchasing process. TrueCar is headquartered in Santa Monica, California, with offices in San Francisco and Austin, Texas. For more information, go to Follow us on Facebook or Twitter.

TrueCar media line: +1-844-469-8442 (US toll-free) | Email:

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