House cleaning on-demand has become a significant industry. It has blossomed as demand has risen.
Now a related area, home maintenance, is revving up and has the potential to be even bigger.
With super storms, floods and other recent weather pattern shifts, maintenance and repair have become massive concerns. Meanwhile, digital platforms have made it easier for consumers to request maintenance and repair services rather than telephoning for help.
It is another example of the shift to a service economy typified by Uber and Airbnb.
"A new generation of consumers has come to expect the convenience and ease of mobile/online ordering for everything, including home exterior maintenance, "explains TaskEasy's CEO Ken Davis "Companies like Uber and Airbnb introduced the services on-demand concept to the masses and other industries have started to follow suit. As the consumer demand for services grows, so does the expectation to be able to order services online."
The winners in maintenance and repair will be those companies that understand the industry and customer service, and that have strong technology.
Tom Cordeiro. Founder of eRenovate concurs. "The channels of communication in the industry are unbelievably old and antiquated and have simply not kept up with technological changes," Cordeiro said. "You could easily compare the home renovation industry today to the taxi industry just a few years ago -- and we all know what happened when innovation struck that market."
Coredeiro added, "More than 300 million people in North America have access to the internet. And yet traditionally, the most common way of finding even a contractor is by asking friends and family for recommendations. And because most homeowners take on these tasks so infrequently, they are ill-equipped to assess potential service people."
Super will even conduct a free maintenance appraisal to help homeowners determine what they will need to do going forward. A mapping capability allows customers to see the service provider en route to their homes. Such mapping features are common among mobile apps.
TaskEasy's Davis says that service apps targeting the home are a logical extension of the service economy. That's because of how prominently they figure in an individual's or family's finances.
"A home is most people's largest financial asset, and it is also a collection of individual, physical fixed assets like the furnace, roof, garage doors, ac units, windows, etc. that need to be maintained," he said. "Consumers are realizing the importance of this maintenance for a variety of reasons such as keeping the home operating efficiently and thus keeping monthly energy costs down, keeping the home healthy and safe by preventing home fires and air quality issues from arising, and to preserve the useful life of these building materials to avoid early replacement costs."