App Pays Your Front Line to Generate Qualified Leads They See While On Their Route Easy, Fast, Improves Sales and Company CultureTORONTO, March 2, 2015 /PRNewswire/ -- Gopher Leads, which makes it easy for companies' front line to improve the bottom line, today announced it is rolling out in limited beta in the U.S. and Canada. Today "lead generation" assumes some kind of digital interface. But many bricks-and-mortar companies still ask their drivers and service reps to send in leads via old-school paper cards or clunky CRM integrations. It's extra work, chock-full of inefficiencies, with no clear reward. Gopher Leads is an app and platform that make it easy to capture a solid new lead with a photo and a few clicks -- and then pays the rep or driver right away with a secure e-wallet embedded in the App. "We recognize that sales could benefit from the insights of the drivers and service reps who know their territory best and see what's new or changing: a business opening up, or a company that clearly isn't getting good service," said Sahand Sojoodi, Gopher Leads CEO and co-founder. "But you have to make it easy. And what's also cool about Gopher Leads is that sales and the front-line both win when they work together." The company is now accepting a number of early customers to trial the new platform. Whether for waste management or landscaping Gopher Leads creates an extended sales-team arm with a company's front line. Once in the system, Gopher Leads manages the full sales campaign - start to finish - so leads remain fresh and active via a simple workflow and an automated platform. Gopher Leads rallies the whole workforce to contribute to the company's success.