Posted at 6:50 p.m. EST on Friday, Feb. 26, 2016
Brutal week. But it's the last week that you have the earnings parade. Just six short weeks that turn your life upside down.
Unfortunately, you multiply those six weeks by four and you have a lot of time where this job can be sheer hell.
Now that it's Friday and the week is over, I just want you to know that it is impossible to do this job right if you were not on every single major retailer and restaurant conference call, and almost all the majors reported in the last two weeks.
Just think of it like this. Target (TGT) . The company reports. The stock is immediately up 70 cents. Then the next thing you know it is down a dollar. (Target is part of TheStreet's Action Alerts PLUS portfolio.)
You don't know until you are on the call.
Once you are on the call, you know the dollar decline is wrong and if anything it should be up a dollar. Maybe more. But how would you know if you weren't on the call? The stock ended up rallying five bucks.
This kind of lunacy happened all week. Salesforce (CRM) was hit so hard early off an opco note that basically said CEO Marc Benioff would guide down, knocking the stock back in a way that it seemed like it was going to be the next Tableau Software (DATA) . Instead it was the exact opposite. So the craziness wasn't just limited to retail.