Social commerce is all the rage these days, with Facebook (FB) , Twitter (TWTR) , Instagram, and Pinterest all trying to figure out how to get consumers to purchase products on their sites. Now it looks like Snapchat may want a part of that game as well, but it may not be that easy for the social media app to transform into an e-commerce powerhouse.
At Re/code's media conference last week, the editor-in-chief of Cosmopolitan, Joanna Coles, said that the publication is working on adding e-commerce functionality to its channel on Snapchat Discover called Sweet.
"Sweet is a channel on Snapchat that Hearst and Snapchat have done together, and the tagline is 'Love something new every day,'" Coles, who is also on the board of Snapchat, told Re/code's Kara Swisher. "But at some point that will morph into an e-commerce platform so you will be able to buy from it."
Both Snapchat and Cosmopolitan declined to comment on Coles' remarks, and Snapchat has yet to publicly discuss any e-commerce strategy, but based on the Re/code interview and other moves at Snapchat it seems likely that an e-commerce feature could be imminent.
For one, Women's Wear Daily reported back in July that Hearst was working on an undisclosed e-commerce feature in Snapchat. Snapchat has also hired a head of commerce, Krish Jayaram, who used to work at Braintree, a company owned by PayPal (PYPL) . Plus Snapchat does already sell digital products like filters and replays. And Snapchat recently invested in the shopping app Spring.