TrueCar, Inc. (NASDAQ: TRUE) announced that Brian Skutta, an online automotive and software industry veteran, will become the company's Executive Vice President of Dealer Sales and Service, a new position created to strengthen relationships and improve services across the TrueCar Certified Dealer network.

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Brian Skutta, Executive Vice President of Dealer Sales and Service (Photo: Business Wire)

Brian Skutta, Executive Vice President of Dealer Sales and Service (Photo: Business Wire)

Skutta comes to TrueCar from AutoAlert, an Irvine, California-based provider of cloud-based analytics and dealer portfolio management services, where he has been Chief Executive Officer since 2014. He takes up his new role on Feb. 29, and will report to TrueCar President and Chief Executive Officer Chip Perry.

"Brian has an outstanding track record of building innovative digital marketing solutions for dealers and helping them maximize their results from these solutions through strong customer service," Perry said. "I'm confident that he'll successfully lead the upcoming expansion of our dealer sales and service teams which is a major part of our strategy for improving the value we provide our dealer customers."

Skutta's broad industry knowledge and expertise springs from more than a decade of increasingly responsible leadership roles at AutoTrader.com, where he led the launch and rapid growth of the company's Trade-In Marketplace; at VINSolutions where he served as Vice President and General Manager following its acquisition by AutoTrader.com; and at AutoAlert where he has been the CEO.

"The opportunity to help advance the TrueCar brand to better serve the needs of both dealers and consumers is exciting," said Skutta. "As TrueCar's dynamic platform evolves, I'll focus on bringing greater balance to the needs of the company's more than 11,000 Certified Dealers and ensuring that they are maximizing the value TrueCar provides."

About TrueCar

TrueCar, Inc. (NASDAQ: TRUE) is a digital automotive marketplace that provides comprehensive pricing transparency about what other people paid for their cars and enables consumers to engage with TrueCar Certified Dealers who are committed to providing a superior purchase experience. TrueCar operates its own branded site and its nationwide network of more than 11,000 Certified Dealers also powers car-buying programs for some of the largest U.S. membership and service organizations, including USAA, AARP, American Express, AAA and Sam's Club. Over one third of all new car buyers engage with the TrueCar network during their purchasing process. TrueCar is headquartered in Santa Monica, California, with offices in San Francisco and Austin, Texas. For more information, go to www.truecar.com. Follow us on Facebook or Twitter.

TrueCar media line: +1-844-469-8442 (US toll-free) | Email: pressinquiries@truecar.com

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