TheStreet's Action Alerts PLUS Portfolio Manager Jim Cramer is keeping an eye on quarterly financial results from Deere & Co. (DE - Get Report) and V.F. (VFC - Get Report) , which are both released on Friday before the markets open.

Analysts expect the Moline, Ill.-based tractor maker to post first quarter fiscal 2016 earnings per share of $0.70 on sales of $4.94 billion. During the same quarter last year, the company reported earnings per share of $1.12 on sales of $5.6 billion.

"Deere is not doing that well, but the stock is signaling that things are up," Cramer said. "Food deflation that Wal-Mart (WMT - Get Report) talked about is very bad for agriculture. I think that Deere has had quite a run and I'm not sure I want to be in there."

Cramer would rather be in Duluth, Ga.-based AGCO (AGCO - Get Report) , a rival to Deere, which he said is much cheaper.

Deere's stock is up just over 11% since its recent low on Jan. 25. Since the start of the year, the stock is up 4.4%, while the broad S&P 500 lost 5.9%. AGCO shares have gained 4.8% year-to-date.

Meanwhile, Wall Street expects V.F., based in Greensboro, N.C., to post fourth quarter 2015 earnings of $1.01 a share on sales of $3.64 billion. During the same quarter a year ago, earnings per share stood at $0.98 with revenue of $3.58 billion. The company owns well-known brands such as the North Face, Vans, Eagle Creek and Timberland.

"A lot of the apparel companies have reported subpar numbers, except for Columbia Sportswear (COLM - Get Report) ," he said. "I think Columbia Sportswear is basically saying decent things -- VF has come down enough, but they're under pressure from a lot of the big department stores -- I'm not getting in front of V.F. either.'

Shares of V.F. are up 13.6% since its recent low on Jan. 19. Year-to-date, the stock lost 1.25%.